Keeping “Personal” in your Personal brand

I have been doing a substantial amount of media/blog reading on the topic of Personal Branding and also recently spoke on the subject to a diverse group of individuals (including three who mentioned being writers) who were all looking to establish a Personal Brand. Because there are multiple interpretations to what constitutes a Personal Brand, I speak and write on the subject to offer my insight and perspective and to help individuals with the personal branding process The most important step in developing an authentic and intelligent Personal Brand is determining your platform. I mean this in terms of where you are standing or where you are coming from. How you position yourself is what…